BISON DENIM is a leather line that focuses on business and leisure traveling for young adults aged 25-45 years. The brand was established in 2002 and has since expanded to include male and female lines of handbags, feather belts, wallets, and shoes. The brand is inspired by the bison spirit of bravery, independence, and responsibility. BISON DENIM has won a charming reputation in both domestic and overseas markets and has over 80 physical stores. The brand has also entered the e-business world and has a Tmall Flagship Store ranked in the top ten in the bag and luggage industry.