BISON DENIM
A leather line that lets man be man, lady be lady-In Style
Brand Origin
Founder Daniel Wang, had been a Chinese cordwainer in the past 30 years, he met his wife Alice, an excellent handbag designer. After two years, they married and their son Bison was born. To extend their love to little Bison, Daniel and his wife dreamed to create a brand for growing Bison. A brand which can symbolize nothing more than love, freedom, independence and responsibility . The father searched and came up short in his quest to find genuine-worthy leather for handbag, as start, the mother started to draw day and night. Inspired by Bison, a charismatic handbag line exemplified by youthful, spirited personalities-was born. They named it as BISON DENIM, a brand for the men as their son, young, but pursuit for excellence.
Brand Concept
Bison Denim is a unique brand focusing on business and leisure traveling for the young aging from 25-45yrs. Now Bison has expanded from male to female line including handbag, feather belt and wallet, even shoes in the near future.
Bison Denim, as the name shown, inherits bison spirit, brave for the unknown, never stop for outstanding. Time flies, not only little Bison has grown into a responsible and powerful men, but Bison Denim has won charming reputation in domestic and overseas market.
Brand Development
2002: BISON DENIM established, a bag collection with R&D, Production, Sales together.
2005: Developed into a brand focusing on business fashion design.
2007: Became the famous brand for male and female bag in HongKong.
2008: Entered into Chinese Market.
2010: Expanded over 80 physical stores in two years.
2012: Entered into E-business world “Tmall.com”, the biggest Chinese Shopping.
2013: Tmall Flagship Store ranked into Top Ten in bag&luggage industry.
2014: Keep moving to overseas.
BISON DENIM, FOR THE SAKE OF MEN AND WOMEN WORLD ON BUSINESS&LEISURE
